Holly G. | Copywriting + Creative Direction

I led the writing end for the physician-facing launch of ULORIC. Working with sales, medical, legal, and regulatory teams, I wrote the PRM website, an eDetail script, and several promotional communications.

As the launch date neared, I also helped shape the communication strategy for the ULORIC sales team. This effort included a brand-launch video, interactive teasers, sales rep newsletters, and the planning and execution of an incentive-driven contest for reps.