Ryerson Metals

Ryerson is a large-scale metals processer and distributor based in Chicago. They recently repositioned their brand and business for global growth and a leaner operational model. I worked as part of the team that helped them get there.
Over the course of a year, I interviewed key stakeholders, conducted industry research, devised a brand voice and key messaging, and wrote a number of materials for the company.
Shown here is the website for which I wrote all copy. For more materials related to this client, just get in touch.
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For Ryerson Metals
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Type website, brand strategy, product brochures, company literature, stakeholder interviews
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URL www.ryerson.com
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