Holly G. | Copywriting + Creative Direction

Google wanted to reach mid-sized business owners who know they need digital marketing help, but may not know that Google will work hand-in-hand with them to make it all happen.

The designer and I came up with these two direct-mail pieces focused on this insight. The first was a wireo-bound flip book meant to break perceptions of how difficult AdWords might be. The second is a multi-part telescope, with each subsequent page pulling out to reveal the whole story.