CME Group Digital Education
For the home page parallax animation, I wrote a brief narrative walking users through the educational intent of the site.
Much of the content included plain-language essays about the role of futures markets in our everyday lives.
This is an intro to an interactive infographic that walks users through the reality of gas prices.
Intro slide to an interactive infographic that explains the many factors that go into food prices.
Detail of the food prices infographic. Users can click to change the price factors and see how they go up or down.
CME Group is one of the largest and most diverse derivatives marketplaces in the world. However, not everyone really understands what they do, or why it matters.
Futures Fundamentals breaks down the core components of the futures markets, contextualizing their impact on the everyday prices we pay for things like food and fuel. Using interactive infographics and simple essays, the site simplifies the complex and helps people make sense of the global financial marketplace.
I wrote all copy for the site, helped create the UX for the interactive quizzes and essays, guided the overall content strategy, and created a number of marketing pieces to support the site’s launch.
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For CME Group
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Type digital, website, content strategy, copywriting, creative direction
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